Hi I'm Abbie, welcome to my website.
I'm a designer who values collaboration, honesty and dry humour.
I believe design is a collaborative process.
I enjoy working with people to create an outcome that's fit for purpose and appropriate for its audience.
Design is about relationships. It connects companies with their customers and connects readers with a core message.
Some of my work
Here's a handful of projects I've worked on with clients.
Red Salon Brand
Red Salon were after a complete brand and logo refresh, which reflects their business and clientele.
Fall Real Estate Website
Fall wanted to redesign their website, so that user journeys & marketing strategies were enhanced.
CavaComm Brand Collateral
A fresh take on an existing brand with a fun and vibrant execution.
Typesetting
I love typesetting. It's highly detailed, often time sensitive work which feeds the soul of my inner type-nerd.
Who is Abbie?
I live in Tasmania. I like gardening. I LOVE food. Boats are a particular obsession of mine. I have a black and white dog and a greyscale flock of chickens. My happy place is my garden studio.
Folk who liked working with me
“Abbie takes a truly personal interest in her design projects. She is always accessible, and is easy to work with. Her work is highly professional and she tasks on projects in an efficient and timely way. Her attention to detail is superb and she takes on a design brief with creativity and passion.”
Belinda Brock, UTAS
“Overall Abbie is wonderful to work with, has a keen grasp on all things user experience and her designs are beautiful and cohesive. She listens to her client's needs and can turn limited information into a design that suits their brand tone and aesthetic to a T.
As a marketing consultant, working with Abbie allows me to have a client's website that is designed for success from the very start and that not only looks great but functions perfectly from a marketing perspective. This allowed me as a marketer to optimise the traffic without having to make huge changes to web pages until they convert. This saved the client money not only on management costs but also on advertising spend.”
Alysa Baxter, Marketing Consultant
"Professional, friendly and excellent time management has made working with Abbie a walk in the park. Working in the real estate industry I was looking for a graphic designer to come up with a simple yet professional looking logo and I got exactly that. Like finding your go-to dentist, I can confidently say Abbie is my go-to designer and I will recommend her to anyone."
Jacob Rotton, Lugtons Real Estate NZ