I'm a Graphic Designer based in Northern Tasmania. I passionately believe that design should be created together. My approach to design problems is purposeful, methodical and user-centric.
"Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity."
~ Saul Bass
Whether creating a logo design, or exploring the site architecture for a website, I approach every project by adhering to fundamental design principles and making each decision with the reader/viewer/user in mind.
Within this framework, I find the freedom to explore and push ideas to their limit before refining and distilling them into one cohesive concept.
About me
I am a visual thinker, which naturally led me to study graphic design. Within design my interests include typesetting & publication design, logos & branding and graphic & website design. When I'm not cooking or sailing you'll find me in my garden studio.
My Process
01 We talk
We start with a conversation. Tell me your problems or visions. Fill out my briefing form so we're both on the same page. I'll ask questions in order to understand your business and unique challenges. We get to know each other.
02 We agree
After chatting and briefing I go and think. I filter, refine and distill everything you've told me. I consider what your project will need and provide you with a proposal. This includes my pricing as well as my advice, what I'll do for you, what you'll need to do and how to get booked into my workflow.
03 We work
I'll guide you through the different stages of the design process. We'll explore ideas, refine concepts and chip away methodically to solve design problems, keeping our reader/viewer/user central to our decisions.
04 We celebrate
We're done! We launch the new brand, push the site live or send the brochure to the printer. Going forward I'll continue to offer support and advice when you need it.
Some of my work
Here's a handful of projects I've worked on with clients.
Typesetting
I love typesetting. It's highly detailed, often time sensitive work which feeds the soul of my inner type-nerd.
Pin & Tonic Website
Pin & Tonic engaged me to create a new website which incorporated their booking system.
Red Salon Brand
Red Salon were after a complete brand and logo refresh, which reflects their business and clientele.
“Our aim was to help our clients make sense of the building industry, design stages and permit approval process which can be a confusing space with a lot of unknowns. With a friendly, informative, approachable, and helpful design focused attitude, Abbie-Rose did exactly that. We cannot thank and recommend Abbie-Rose Design enough.”
Leigh & Polly Dell, Plans to Build