Fall Real Estate Website

UX Workshop, UI/UX Design, Dev handover

Fall Real Estate is a family owned and operated real estate business based in Southern Tasmania. We worked together to redesign their website, so that it enhanced their customers' experience and aligned more closely with their marketing strategy.

I guided the Fall team through UX workshops in order to tease out their site objectives. Working in this collaborative manner meant that we were all on the same page throughout the entire design process. It also allowed for everyone's voices to be heard and listened to.

From there we deep dived into each user type and identified their individual needs, building strategy around how they would move through the site and putting ourselves in their shoes, to pre-empt their wants and needs. We also made sure our choices were backed by user statistics and that the new site would be designed for marketing success from the get-go.

The Fall site is large, with lots of information and multiple user types. It was important for the look of the site to almost sit quietly in the background, in order to support the many users through their journey and not to get in their way. As a result, the final design is minimalist, sophisticated, clean and modern. It supports the users need to navigate to the things they're after quickly, whilst allowing them to take their time, educate themselves and to engage with Fall.